Graphic design, illustration and visual imagery has always been important to Fruit Routes. We want to convey an intimate, varied, friendly, personal, informal and nature-based feel to posters and flyers and event publicity. For years we have resisted strict branding and even a logo. This allows lots of creative freedom and room for newness, surprise and diversity. This has included hand made and hand printed labels using letter blocks and rubber stamps. We have introduced playful ideas around offshoot brands for example Uni-T (for tea bags made from foraged plants).
Design and illustration 2011-2022 by Anne-Marie Culhane and Jo Salter